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The public relations industry is going through big changes — here's the...
Summary List PlacementThe public relations industry is going through some big changes.PR firms are investing more in data and analytics to defend the value of their services to clients and fend off the...
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The 15 biggest advertisers shopping for agencies right now, from Coca-Cola to...
Summary List PlacementAdvertisers slashed their budgets during the pandemic while suspending the long and expensive process of changing ad agencies.But 2021 is expected to be an unusually active year...
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These advertising companies hard hit by the pandemic are already hiring again...
Summary List PlacementAfter a terrible 2020 when ad agencies shed 49,000 jobs, firms are growing again — and hiring."2021 indeed remains a difficult year in some parts of the world. But we have been...
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Ad agencies are hiring again
Summary List PlacementHi and welcome to Insider Advertising for May 25. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Ad agencies are hiring again.Omnicom Public Relations...
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Electronics giant Philips hired a new agency to handle its $300 million ad...
Summary List PlacementPhilips hired ad holding company Omnicom to handle its global marketing business in a big hit to rival advertising companies WPP and Dentsu.Omnicom agency TBWA will handle making...
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Omnicom's PR unit outperformed in the pandemic. Its new chief outlined his...
Summary List PlacementOmnicom Public Relations Group has hired Chris Foster as CEO, making him the first Black executive to ever serve as CEO of a holding company PR division.OPRG poached Foster from...
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WarnerMedia is pitching an ad-supported HBO Max tier, but some advertisers...
Summary List PlacementWarnerMedia just rolled out an ad-supported version of HBO Max that it's pitching as a premium product with the lowest commercial ad load in the streaming industry.But some ad...
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Leaked Omnicom memo lays out vaccination requirements for employees
Summary List PlacementAd holding company Omnicom, which owns agencies including BBDO, Ketchum, and Hearts & Science, is requiring employees to present proof that they're fully vaccinated before...
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The CEO of a brand-new ad agency shares how he won over brands like Kraft...
Summary List PlacementLast October, Kraft Macaroni and Cheese turned heads with a cheeky ad campaign, "Send Noods" not "nudes," that got people to give away boxes of its mac and cheese to others during...
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Ad agencies are starting to call staff back to the office, and it could...
Summary List PlacementAdvertising and PR agencies are solidifying their return-to-office plans.These companies want to encourage collaboration that can come with in-person work while protecting...
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PR industry salaries revealed: What top firms like Edelman and FTI Consulting...
Summary List PlacementPR firms have begun hiring again as the industry bounces back from pandemic spending cuts, and the Department of Labor expects the industry, which employed around 275,000 in 2019,...
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Top ad industry salaries, revealed: How much the top companies including WPP...
Summary List PlacementAd agencies took a hit in the pandemic as marketers cut spending, with Forrester estimating agencies would shed 52,000 jobs by the end of 2021.But as spending bounced back,...
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The NFL is taking a big chunk of its advertising in-house in a loss for ad...
Summary List PlacementThe National Football League has become the latest big advertiser to take a big chunk of its advertising in-house, according to two people with direct knowledge.The decision marks...
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How much top advertising agencies pay employees in the US
Summary List PlacementAd agencies across the US are currently scrambling to fill hundreds of open positions after cutting thousands of jobs during the pandemic.But ad agencies and holding companies...
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How technology is changing advertising
Summary List PlacementThe advertising industry is going through big changes as technology changes upend consumer habits and where and how marketers reach them.Apple and Google's phasing out third-party...
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15 top advertising industry recruiters short-staffed companies need to know
Summary List PlacementAd agencies and marketers are ramping up hiring again to staff up after last year's widespread pandemic-related layoffs.But ad industry companies are struggling to fill hundreds...
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11 behind-the-scenes execs driving advertising M&A as private equity reshapes...
Summary List PlacementAd industry mergers-and-acquisitions activity has bounced back over the past seven months after taking a big pandemic hit in 2020.M&A deals rose 46% year-over-year by volume...
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DDB Worldwide's new CEO reveals his plan to revive the storied Omnicom ad...
Summary List PlacementThe 72-year-old ad agency DDB is behind some of the world's most recognizable ads like the 1959 "Think Small" campaign for Volkswagen Beetle and Quaker Oats' long-running "Little...
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PR firms like Edelman are cashing in as the Delta variant upends companies'...
Summary List Placement"Return to work" has become a hot button issue for corporations as the Delta variant spreads — and corporations are hiring public relations firms to avoid controversy as many...
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Omnicom agency DDB is doubling down on data under its new CEOs. But the shift...
Summary List PlacementOmnicom's DDB, the 72-year-old ad agency known for its iconic broadcast spots, such as the long-running "Little Mikey" ad for Quaker Oats, is trying to adapt under new leadership...
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