Levi's Digital Ad Chief Just Walked Out The Door (OMC)
Cari Weisberger, who had helmed Levi's digital ad efforts as global digital director on the jeans maker's account at agency OMD, split with her agency in December. She says she's currently looking for...
View ArticleArby's Axes Its Ad Agency After 'Great' Work Led To 'Highest Sales Increase...
Fast-food chain Arby's has fired its ad agency, BBDO, just two weeks after praising its record on the $100 million account and telling Business Insider that the agency will "be great for us" as the...
View ArticleON THE BLOCK: 4 Of 7 Major Ad Agency Networks Are Now Acquisition Targets...
The Q1 2012 earnings season begins with a majority of the big ad agency holding companies as potential acquisition targets—and the three biggest networks enjoying the plight of their smaller...
View ArticleHow Omnicom's CEO Gets Bonuses For Failing, Dying And Vacationing On The...
Ad agency holding company Omnicom had a ho-hum 2011—revenue and net income were up and the stock barely moved—but that wasn't reflected in CEO John Wren's compensation. He got a 43 percent pay raise,...
View ArticleDANGER: This Ad Agency Indicator Shows Global Slowdown In Corporate Spending...
WPP, the world's largest ad agency holding company, reported earnings this morning. While its total growth is healthy—revenues up 7.6 percent to £2.392 billion—its organic, like-for-like growth...
View ArticleThis CEO Lost $77 Million, So He Got An $18 Million Raise (MDCA)
Miles Nadal, the CEO of a little-known and—in the grand scheme of things not terrifically significant—ad agency company, got a staggering pay raise in 2011, according to this SEC filing. His pay went...
View ArticleANGRY ADMEN: The 10 Most Bitter Personal Feuds On Madison Avenue
It's often said that the advertising business is all about relationships. But what happens when those relationships turn sour?Here are 10 huge fights, all involving CEOs—such as WPP's Martin Sorrell...
View ArticleThe 33 Richest People In Advertising, Ranked By Income (OMC, IPG, WPPGY,...
Who are the best-paid people in the advertising business? Sure, the usual suspects are here—WPP's Martin Sorrell and Omnicom's John Wren, for instance—but you'll be surprised by some of the names among...
View ArticleWPP's Buddy Media Deal Could Signal Era Of Consolidation In Facebook Ad...
WPP's new deal with Buddy Media—in which the company will become the "preferred social ad management partner" for GroupM, WPP's media-buying arm—could signal an era of consolidation in the social media...
View ArticleHow Google Helps Fuel A Cesspit Of Conflicts Among Web Ad Buyers (GOOG,...
The incentives Google gives to ad agencies who buy media space on its properties are, in part, fueling a cesspit of conflicts of interest among those agencies, and hurting clients as a result, to hear...
View ArticleHere's The Weird Thing About The Buddy Media And Vitrue Deals
The most interesting thing about the recent acquisitions of Buddy Media (by Salesforce.com) and Vitrue (by Oracle) is who didn't do the buying: The big Madison Avenue ad agency holding companies like...
View ArticleCLAIM: Google Ad Campaign Won Top Cannes Award In Corrupt Judging Process...
Google's British media-buying agency, Manning Gottlieb OMD, London, did not deserve to win a Grand Prix at the Cannes ad festival because the judging process was corrupt, according to allegations by...
View ArticleDDB Creative Chief Accuses WPP Of 'Kill Omnicom' Policy In Cannes (WPPGY, OMC)
DDB Worldwide's chief creative officer, Amir Kassaei, struck back at WPP CEO Martin Sorrell's allegations that Omnicom somehow rigged the Media Lions award in favor of Manning Gottlieb OMD's work for...
View ArticleNow Omnicom Is Getting Sued For Discrimination — Today's Ad Brief
Omnicom is getting sued for discrimination and wrongful termination by Ray Katz, a veteran sports media exec. Katz is seeking a minimum of $3 million plus lawyer fees and says he was discriminated...
View ArticleOmnicom Discrimination Lawsuit Reads Like A Gossip Column
Sports media veteran Ray Katz filed a $3 million lawsuit against Omnicom alleging wrongful termination and discrimination, and it's quite the page-turner. It features allegations of fraud,...
View ArticleGilt's Susan Lyne: Selling On Facebook 'Was Like Trying To Sell Something At...
While speaking at Business Insider's Social Media ROI Conference Thursday, Gilt Groupe chairman Susan Lyne broke down what social media works for the flash sale site ... and what doesn't.While Gilt...
View ArticleThe 20 Most Valuable Brands In The World
Coca-Cola held out against incredibly hot Apple in the annual brand value ranking from Interbrand.Apple's value increased an astonishing 129 percent from last year according to the report, which...
View ArticleOmnicom Quietly Did A Huge Mobile Ad Deal — And No One Noticed (OMC)
Omnicom, the giant ad holding company that owns agencies such as BBDO, DDB and TBWA, did a revenue sharing joint-venture with mobile ad company Amobee earlier this year, the company tells us.The deal...
View ArticleCHART: Those Lousy Europeans Just Cancelled The Ad Biz's Entire Year (OMC)
Omnicom's Q3 2012 revenues grew only 0.8% to $3.4 billion — pretty feeble, for the holding company that owns ad agencies such as BBDO, TBWA, and DDB.Investors didn't like that news, and the stock...
View ArticleHorrific Media Spend Data Say There WILL Be A Global Recession In 2013 (OMC,...
The four largest ad agency companies have all reported their Q3 numbers, and all of them agreed on one thing: The economics of media spending and the macro-economic picture generally don't look goodThe...
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