Hi and welcome to Insider Advertising for May 25. I'm senior advertising reporter Lauren Johnson, and here's what's going on:
- Ad agencies are hiring again.
- Omnicom Public Relations Group's new CEO.
- Instagram gives creators more data.
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Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.
These advertising companies hard hit by the pandemic are already hiring again for hundreds of roles
- Ad giants like WPP and Omnicom are hiring again across departments after a crushing 2020, Lindsay Rittenhouse reported.
- Agencies including VMLY&R, R/GA, and The Martin Agency have open roles at a variety of levels.
- But some recruiters say finding candidates to fill the roles has been difficult.
Read the story.
Omnicom Public Relations Group's new CEO lays out how he plans to use healthcare experience to grow the PR giant
- Chris Foster was named chief of Omnicom Public Relations Group, the first Black CEO of a holding company PR unit, Sean Czarnecki reported.
- He'll use his experience in the healthcare vertical to buoy the recovery of Omnicom's PR business.
- He also plans to use cross-agency account teams to better service clients.
Read the story.
Instagram is giving creators access to more detailed data, including Reels insights that influencers have been clamoring for
- Many creators have been asking for more detailed analytics for Instagram Reels.
- Sydney Bradley reported that Instagram has expanded the Insights page to include new metrics for both Reels and Live.
- The feature will show metrics like total plays, accounts reached, likes, comments, saves, and shares for Reels.
Read the story.
Other stories we're reading:
- Amazon could reportedly announce a roughly $9 billion deal to acquire MGM, the studio behind James Bond and Rocky, as early as this week (Insider)
- Writers for Valorant fan website THESPIKE.GG allege their CEO spent thousands on 'strippers and cocaine,' and owes them $40,000 in back pay (Insider)
- These are the 20 top Google execs and security power players helping guard its 3 billion users against hackers and other threats (Insider)
- Liquor startup Amass is crowdfunding $5 million of its next round. Its founder reveals how he's turning fans into evangelistic investors. (Insider)
- 'Playing to their strengths': Twitter's revved-up product focus piques publisher, advertiser interest (Digiday)
- Advertisers, TV networks go to battle over streaming ad rates (Variety)
Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.
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