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Companies face office reopening pains
Summary List PlacementHi and welcome to this weekly edition of Insider Advertising, where we track the big stories in media and advertising.Remember you can sign up to get this newsletter daily...
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IPG and Omnicom are touting a new tool to help advertisers avoid...
Summary List PlacementOnline advertising has long been a double-edged sword for marketers. Automated digital ad buying is efficient, but also means ads can inadvertently end up fueling questionable...
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Employees say they experienced racism and sexism at Zimmerman Advertising, an...
Summary List PlacementIn April, Zimmerman Advertising — an Omnicom-owned ad agency in Fort Lauderdale, Florida, known for its work with clients like McDonald's — laid off a batch of employees in the...
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Here's how major ad agencies like WPP and Omnicom are planning a return to...
Summary List PlacementAs more people become eligible for COVID-19 vaccines, ad agencies are gradually planning for a return to office.Some companies are adopting hybrid work models, prompting them to...
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Porter Novelli's CEO lays out his plan to revive the PR firm after office...
Summary List PlacementThe Omnicom-owned public-relations firm Porter Novelli has struggled for years, with its revenue sliding from an estimated $127 million in 2014 to $110 million in 2019.Now, Porter...
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How ad agencies are planning to return to the office
Summary List PlacementHi and welcome to Insider Advertising for April 8. I'm senior advertising reporter Lauren Johnson, and here's what's going on:How ad agencies are returning to offices.The Trade...
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Storied ad agency Crispin Porter Bogusky just hired a new CEO away from rival...
Summary List PlacementMDC Partners-owned ad agency Crispin Porter Bogusky hired Marianne Malina as its new CEO just over a month after her predecessor Erik Sollenberg left the agency, according to a...
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Advertising agencies imagine the office of the future
Summary List PlacementHi and welcome to the Insider Advertising newsletter. I'm Lucia Moses, deputy editor, and this week in advertising and media news:Companies wrestle with burnout, reopening;Crispin...
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Burnout is taking a toll on advertising employees' mental health, and it's...
Summary List PlacementAd agency Gut Miami, which creates ads for Netflix and AB InBev, recently announced its creative department staff couldn't take vacation the month before the deadline to submit...
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Omnicom is trying to cash in on healthcare advertising with a new data tool...
Summary List PlacementAdvertising giant Omnicom Group is extending its 2-year-old data platform Omni to help its healthcare clients like Pfizer, Johnson & Johnson, Merck boost their marketing...
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Advertisers are gearing up for live events again
Summary List PlacementHi and welcome to the Insider Advertising newsletter. I'm Lucia Moses, deputy editor, and this week in advertising and media news:Advertisers bet on live events;TV adtech giants...
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Must-know advertising hires, exits, and promotions at companies like TBWA,...
Summary List PlacementThe revolving door is always swinging in advertising and marketing.Here's a rundown of some of the biggest people moves in advertising and marketing of late. Let us know if we...
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Daimler is looking to consolidate most of its $790 million advertising...
Summary List PlacementGerman automaker Daimler AG, parent of luxury car brand Mercedes-Benz, is consolidating most of its advertising business with one of its two agencies, Publicis Groupe and Omnicom...
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JetBlue hired a new ad agency as it looks to rebrand itself in the pandemic
Summary List PlacementJetBlue hired Omnicom's Adam&EveDDB to handle its advertising, dropping its agency of 11 years, IPG-owned MullenLowe, people with direct knowledge said.JetBlue launched a...
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Meet 26 rising stars in public relations at top brands and agencies like Uber...
Summary List PlacementPublic relations is changing swiftly due to increasing client demands for more creativecampaigns, better measurements, and counsel that comes from more diverse backgrounds, an...
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These advertising companies hard hit by the pandemic are already hiring again...
Summary List PlacementAfter a terrible 2020 when ad agencies shed 49,000 jobs, firms are growing again — and hiring."2021 indeed remains a difficult year in some parts of the world. But we have been...
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Ad agencies are hiring again
Summary List PlacementHi and welcome to Insider Advertising for May 25. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Ad agencies are hiring again.Omnicom Public Relations...
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Electronics giant Philips hired a new agency to handle its $300 million ad...
Summary List PlacementPhilips hired ad holding company Omnicom to handle its global marketing business in a big hit to rival advertising companies WPP and Dentsu.Omnicom agency TBWA will handle making...
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Omnicom's PR unit outperformed in the pandemic. Its new chief outlined his...
Summary List PlacementOmnicom Public Relations Group has hired Chris Foster as CEO, making him the first Black executive to ever serve as CEO of a holding company PR division.OPRG poached Foster from...
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WarnerMedia is pitching an ad-supported HBO Max tier, but some advertisers...
Summary List PlacementWarnerMedia just rolled out an ad-supported version of HBO Max that it's pitching as a premium product with the lowest commercial ad load in the streaming industry.But some ad...
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