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Top ad agencies are starting to hire again. What WPP, IPG, and other holding...
Ad agencies have cut thousands of jobs in the coronavirus pandemic, but agencies are still hiring in certain areas.The biggest growth areas are healthcare and precision marketing, while chief diversity...
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PR industry salaries revealed: How much top firms like Edelman, MSL, and...
Around 270,000 people worked as PR specialists in the US as of 2019, according to the Bureau of Labor Statistics.PR firms have cut hundreds of jobs due to the pandemic-related downturn, but the field...
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The PR industry got hammered by the pandemic. CEOs of the largest firms say...
Summary List PlacementThe CEOs of the world's largest public relations agencies have weathered the downturn better than their advertising counterparts and are forecasting an upbeat financial future...
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Advertisers are about to start spending again
Summary List PlacementAfter big cutbacks in the pandemic, marketers are about to start spending again, and it could determine winners and losers in the ad industry.Several big brands, including...
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The public relations industry is going through big changes — here's the...
Summary List PlacementThe public relations industry is going through some big changes.PR firms are investing more in data and analytics to defend the value of their services to clients and fend off the...
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FleishmanHillard's CEO laid out his plan to boost growth at the PR giant...
Summary List PlacementEarly in the pandemic, FleishmanHillard laid off 60 employees and cut staff pay in anticipation of steep pullbacks in spend from clients.Since then, the fourth-largest PR firm by...
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2020 was terrible for the ad industry, with nearly 50,000 agency jobs lost —...
Summary List Placement2020 rivals 2008-2009 as one of the most crushing years in memory for the ad industry.WPP's GroupM, the world's largest ad-buying network, said overall US ad revenue declined by...
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P&G is taking more of its ad buying in-house in a loss for advertising giant...
Summary List PlacementProcter & Gamble started taking programmatic ad buying for its baby products like Pampers and Luvs in-house this month, sources said, in a loss to Omnicom Media Group's agency...
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Procter & Gamble deals agencies another blow
Summary List PlacementHi! Welcome to the Insider Advertising daily for December 11. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your...
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Shareholders call on big advertisers Omnicom and Home Depot to investigate...
Summary List PlacementFacebook, Twitter, and Google have banned President Trump and accounts supporting QAnon and the "Stop the Steal" misinformation group while pausing political ads until after...
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Mobile ad tech firm Pocketmath shuts down
Summary List PlacementHi! Welcome to the Insider Advertising daily for January 19. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your...
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An ad agency sued Omnicom's DDB, alleging it was 'exploited' so the other...
Summary List PlacementThe New York ad agency Hero Group sued the Omnicom-owned agency DDB in federal court this week, alleging DDB "exploited" Hero to win a US Army contract and didn't pay it for two...
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Omnicom is boosting its data arm with a new tool to convince skeptics that PR...
Summary List PlacementPublic relations agencies have ramped up investments in data analytics as skeptical clients demand more precise measurement and proof that PR can produce tangible business results...
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CEOs steer clear of Fox News' Maria Bartiromo, sources say
Summary List PlacementHello and welcome to Insider Advertising. I'm senior advertising reporter Lauren Johnson, and here's what's going on:CEOs stay clear of Fox News' Maria BartiromoAd agency Hero...
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Cigna plans to pare down its global ad and PR agencies, and it could be a big...
Summary List PlacementThe health-insurance giant Cigna has launched a review of its global marketing business, and it could mean a loss for its current advertising and public-relations firms IPG,...
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TD Bank is reviewing its ad agencies, and it could mean a big loss for...
Summary List PlacementTD Bank is reviewing its North American media and creative ad agencies, and it could mean a loss for Publicis Groupe, Havas Group and Omnicom Group's TBWA\Chiat\Day, according to...
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Advertising agencies including Ogilvy and Leo Burnett that are hiring right...
Summary List PlacementAdvertising companies have struggled as the pandemic and downturn led brands to pull back on marketing in 2020.IPG and Dentsu, for instance, reported year-over-year organic...
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The 15 biggest advertisers shopping for agencies right now, from Coca-Cola to...
Summary List PlacementAdvertisers slashed their budgets during the pandemic while suspending the long and expensive process of changing ad agencies.But 2021 is expected to be an unusually active year...
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Employees at Omnicom-owned Zimmerman Advertising say the agency is pressuring...
Summary List PlacementEmployees of Zimmerman Advertising told Insider that the Omnicom-owned ad agency is pressuring staff to return to the office this week regardless of whether they are vaccinated...
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Zimmerman Advertising employees say they feel pressure to return to the office
Summary List PlacementGood morning and welcome to Insider Advertising for March 16. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Zimmerman's return to the office.Memo's...
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