Advertising is still an industry dominated by men. Women hold just 30% of leadership positions in the ad world, according to data from the Institute of Practitioners in Advertising.
Initiatives like The 3% Conference and SheSays have helped to highlight and perhaps partially remedy the problem, but there's still no doubt that women are under-represented.
That's why each year we put out a call for entries for our annual rankings for the most creative women in Adland.
From these nominations, paired with our own research, we selected 30 of the most impressive women in advertising followed by an example of their recent work.
Factors we considered included recognition within the industry, seniority in their respective agencies, size of the shop, and standout creative work that's garnered attention outside of the advertising world.
Our list is by no means complete. But it does feature some of the fiercest talents in the business. Congratulations to everyone who made the list.
30. Margaret Johnson, chief creative officer & partner at Goodby Silverstein & Partners
Margaret Johnson leads the creative department at Goodby Silverstein & Partners. She was named a partner at the agency in 2012 and became the chief creative officer in 2016. At GS&P she has helped turn the agency into one of the industry's most innovative through smart use of new platforms and technology.
Under her leadership, GS&P has brought a humanitarian edge to the work it produces, such as the unacceptable college acceptance letters campaign to combat sexual assault on college campuses and Tostito's "Party Safe" breathalyzer chips bag.
Johnson also serves on the boards of the One Show and Facebook's Creative Council and is a founding member of The 3% Conference. She has won a number of awards and has been part of juries at the ANDYs, CLIOs, and Cannes Lions.
Twitter: @maggiejca
One of the latest campaigns Johnson worked on, for restaurant chain Sonic, was a first for Instagram:
http://www.youtube.com/embed/yKOvXtBeSSM?ecver=2
Width: 800px
Height: 450px
29. Danielle Whalen, EVP/managing director CP+B Boulder
After serving as the EVP and group account director on Applebee's and Fruit of the Loom, Whalen was named MD of the CP+B Boulder. In her time at the agency she's won more than 300 awards, including a Cannes Titanium Grand Prix.
She's now responsible for driving the agency forward and maintaining the creative standard the CP+B name has become known for.
One of her recent works was bringing back the Captain Obvious character for hotels.com campaigns, and it became one of the main traffic drivers for the website.
Twitter: @danimiami
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