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The former CEO of Havas explains why the traditional advertising agency...
For decades, the advertising industry has been dominated by three main players — the agency networks: WPP, Omnicom, and Publicis.However, David Jones, the former CEO of French advertising conglomerate...
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The 17 richest people in advertising, ranked by income
Global ad spend in 2014 rose 3.9% to $513 billion, according to GroupM — and ad agency bosses saw their compensation soar last year too.Like previous years, our ranking of the richest people in...
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Lawsuit claims ad agency CEO 'pressured' female employee to get him free Viagra
The former president of Omnicom ad agency RAPP USA, Greg Andersen, has filed a lawsuit against his former employer that claims complaints he made about his former boss's "harassment" of employees were...
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McDonald's is paying its new ad agency in an unusual way, but the agency's...
"Bahdabababa. #imlovinit"That was DDB North America CEO Wendy Clark's jubilant caption on her Instagram photo posted earlier this week to announce the ad agency had won McDonald's creative account...
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The ad agency CEO at the center of a racism and bullying lawsuit blogged...
Alexei Orlov, the former global CEO of Omnicom ad agency RAPP who resigned from his post this summer after he was named in a discrimination lawsuit brought against the company, has blogged about his...
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Four of the five biggest ad agencies face an antitrust quandary
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.Four of the big five advertising holding companies – Interpublic,...
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A rival of the world's biggest ad agency doesn't think Amazon is already a...
Omnicom CEO John Wren downplayed the size of Amazon's advertising business in his company's first quarter earnings call.This is in contrast to the thoughts of WPP CEO Sir Martin Sorrell, who is already...
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RANKED: The 30 most creative women in advertising (PUB, IPG, OMC, WPPGY)
Advertising is still an industry dominated by men. Women hold just 30% of leadership positions in the ad world, according to data from the Institute of Practitioners in Advertising.Initiatives like The...
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Omnicom's betting on building its own data expertise even as its rivals spend...
Ad agencies are under pressure to differentiate their services with more data-based offerings that dig into analytics and consumer insight.Omnicom unveiled Omni, a central tool available to all of its...
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The world's biggest advertising holding companies have been cleared after a...
Omnicom, Publicis, WPP, MDC Partners, and Interpublic Group are no longer under investigation by the Department of Justice.According to reports and SEC filings, the companies were notified that they...
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Hear from Coca-Cola marketing veteran and DDB's first female global CEO,...
The ad industry is in the midst of a major shakeup, and Wendy Clark — DDB's first female global CEO — is an industry veteran breathing new life into dated models.She started her career in an...
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VaynerMedia CEO Gary Vaynerchuk says his bootstrapped digital media company...
VaynerMedia started 10 years ago as a scrappy social-media agency and has grown into a holding company, VaynerX, that's more than 800 people strong.Led by the divisive Gary Vaynerchuk, the holding...
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VaynerMedia CEO Gary Vaynerchuk says his bootstrapped digital media company...
As the advertising establishment settles in for a week of hob-nobbing in Cannes for the annual, rosé-soaked ritual of making deals and collecting awards on the French Riviera, Gary Vaynerchuk has some...
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'You're supposed to be at arm's length': Some ad agencies see potential...
Big agencies are under pressure to cut costs while facing regulation concerns, leading the holding companies Publicis and Interpublic Group to acquire the marketing firms Epsilon and Acxiom.Some of...
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PR agencies are beefing up their data services to keep consulting firms like...
PR agencies are worried about consulting companies eating their lunch, just as they've been doing with ad agencies.PR firms traditionally relied on inaccurate measurement, so now they're adding data...
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Invisalign just conducted a global ad agency review as it looks to ramp up...
Invisalign has dominated the rapidly-growing clear braces market, with 2018 revenues up 29.4% to $1.7 billion, but it faces competition from DTC rivals like SmileDirectClub.SmileDirect went public this...
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Internal memo from McDonald's new ad agency reveals why the world's biggest...
In a major strategic shift, McDonald's hired the independent agency Wieden and Kennedy to run its US creative advertising as the fast-food chain tries to keep up with its buzzier rival Burger...
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Advertising agencies are under threat on all sides, and now a new study shows...
Ad agencies have had a trust problem since a 2016 study by the Association of National Advertisers revealed illegal agency rebates and other misuse of clients' money.A new global survey from consulting...
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McDonald's demanded that Omnicom create an ad agency dedicated to its...
Holding company Omnicom will fold We Are Unlimited, a standalone ad agency created to service McDonald's, into parent company DDB, sources confirmed to Business Insider.The news follows Omnicom's loss...
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A crazy campaign stunt contributed to McDonald's relationship with its ad...
McDonald's recently moved its US creative business away from dedicated Omnicom agency We Are Unlimited.The main reason for the change was to put a new focus on creative excellence, said McDonald's CMO...
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