Clik here to view.
Internal documents reveal how ad-holding-company giant Omnicom won the $800...
McDonald's recently shocked the ad industry by moving lead creative duties on its US advertising business to the independent agency Wieden and Kennedy from Omnicom.Internal documents show how the...
View ArticleClik here to view.
The death of TV ads; Amazon's ad problem; Frito-Lay rethinks its products
Good morning from New York's Advertising Week, where declining trust in the media, ad avoidance, and privacy concerns are high on advertisers' minds.Here's what's kept us busy when we're not moderating...
View ArticleClik here to view.
Read the House Oversight Committee's letters calling on top e-cigarette...
The House Subcommittee on Economic and Consumer Policy sent letters to the CEOs of four top e-cigarette brands urging them to stop advertising their products in the US.This request followed yesterday's...
View ArticleClik here to view.
Advertisers have long avoided sharing agencies with competitors. McDonald's...
McDonald's recently shifted its lead US creative duties to the independent agency Wieden and Kennedy, which means the fast-food giant will share the agency with its rival KFC.Some analysts say this...
View ArticleClik here to view.
Juul's Silicon Valley marketing tactics are to blame for its troubles,...
This week, the leading e-cigarette maker Juul Labs announced its CEO would step down amid investigations by federal agencies and said it would suspend all advertising.Several of those investigations...
View ArticleClik here to view.
What McDonald’s new US marketing model means for agencies, holding companies,...
Three years after consolidating its US marketing business with a dedicated agency created by holding company Omnicom, McDonald's moved lead creative duties to indie shop Wieden and Kennedy.The move led...
View ArticleClik here to view.
An audit found the US Army wasted $36 million on marketing in one year....
An internal audit found that the US Army wasted more than $36 million on marketing in 2016. An earlier version of the report said $930 million spent over the previous three years "didn't provide best...
View ArticleClik here to view.
The military can't get Gen Z to enlist. Here's how top Army marketers plan to...
The US Army has struggled to reach its recruitment goals over the last two years due to a lack of relevance among Gen Z.While past campaigns revolved around big-budget TV ads, Army officials said...
View ArticleClik here to view.
Pitch deck reveals how ad giant Omnicom won the US Army's $4 billion...
An Omnicom team led by DDB last year won the US Army's ad business, covering an estimated $4 billion over 10 years.Business Insider got the full pitch deck that won the account.DDB's first multimedia...
View ArticleClik here to view.
Esports, Comic-Con, and momfluencers: How the US Army is revamping its...
The US Army has struggled to recruit new soldiers and prove the value of its $400 million annual advertising budget in recent years.Its new marketing leaders told Business Insider they would shift...
View ArticleClik here to view.
State Farm becomes the latest marketer to drop the classic...
State Farm, America's largest insurance provider, said it would stop using the agency-of-record model for its ad business, joining the ranks of other big advertisers like General Mills.One goal is cost...
View ArticleClik here to view.
Omnicom's cultural consultancy Sparks & Honey is launching a new SaaS...
Omnicom's cultural consultancy Sparks & Honey is rolling out Q, a new self-service SaaS platform that promises to use artificial intelligence to turn cultural trends into actionable insights.Sparks...
View ArticleClik here to view.
The top 18 people in crisis PR who excel at handling reputations, deflating...
Crisis comms experts are staying busy these days as companies and high-profile people hire them to respond to activist investors, #MeToo issues, and now the coronavirus threat.Business Insider...
View ArticleClik here to view.
Advertising holding company Omnicom asks employees to work from home amid...
Omnicom asked its employees around the world to work remotely as the coronavirus outbreak spreads.The other four major advertising holding companies Publicis, IPG, Dentsu, and WPP made similar policy...
View ArticleClik here to view.
Here's how analysts see the coronavirus impacting the ad holding company...
Stocks of the five biggest ad holding companies have dropped 20% to 35% as the coronavirus rattles markets around the world.Analysts said the largest and most heavily leveraged companies, like WPP and...
View ArticleClik here to view.
18 top public relations experts CEOs scramble to hire in a crisis
Companies and high-profile people always seem to be facing new crises, whether due to activist investors, #MeToo issues, bankruptcies, or now, the coronavirus.Bad news travels fast, and employees and...
View ArticleClik here to view.
Analysts lay out the effects of the pandemic on the ad holding companies,...
Analysts say the worst is yet to come for the ad holding companies like WPP, IPG, and Publicis as they brace for COVID-19's full impact, with revenues predicted to fall as much as 15%.JPMorgan...
View ArticleClik here to view.
Ad holding company Omnicom to furlough and lay off employees worldwide — read...
Omnicom, the second-largest advertising holding company, confirmed in a memo from CEO John Wren that it would furlough and lay off staff because of the economic effects of the coronavirus pandemic.In...
View ArticleClik here to view.
Layoffs and furloughs hit holding companies WPP, Omnicom, and MDC Partners as...
Furloughs and layoffs have begun to hit all the major ad holding companies as the coronavirus pandemic has ground the economy to a halt and led advertisers to cut spending.MDC Partners' CPB, Omnicom's...
View ArticleClik here to view.
How the coronavirus is impacting the advertising business as sports TV...
The coronavirus pandemic is upending the advertising business, along with other swaths of the economy.Here is a breakdown of how the pandemic is impacting advertising, from layoffs and furloughs to...
View Article